中國(guó)商務(wù)廣告協(xié)會(huì)原為中國(guó)對(duì)外經(jīng)濟(jì)貿(mào)易廣告協(xié)會(huì)（簡(jiǎn)稱外廣協(xié)），成立于1981年，是我國(guó)第一個(gè)全國(guó)性廣告行業(yè)社團(tuán)組織。2005年9月，隨著國(guó)家政府機(jī)構(gòu)改革，經(jīng)商務(wù)部和民政部批準(zhǔn)，中國(guó)對(duì)外經(jīng)濟(jì)貿(mào)易廣告協(xié)會(huì)更名為中國(guó)商務(wù)廣告協(xié)會(huì)（簡(jiǎn)稱商廣協(xié)）。
 As the ever first national association of advertising industry, China Advertising Association of Commerce was founded in 1981 and successively named as China Advertising Association of Foreign Economy and Trade, abbreviated as CAAFET and China Advertising Association of Foreign Trade, abbreviated as CAAFT. In September 2005, with the restructuring of the governmental organizations and approved by the Ministry of Commerce and the Ministry of Civil Affairs, China Advertising Association of Foreign Trade officially changed its name into China Advertising Association of Commerce, CAAC in short.

中文名：中國(guó)商務(wù)廣告協(xié)會(huì)
外文名：CHINA ADVERTISING ASSOCIATION OF COMMERCE
英文縮寫：CAAC
成立時(shí)間：1981年8月21日
原名：中國(guó)對(duì)外經(jīng)濟(jì)貿(mào)易廣告協(xié)會(huì)
職能：傳承文化經(jīng)典，締造品牌價(jià)值，推動(dòng)消費(fèi)繁榮，傳播善行公益。
Name in Chinese: 中國(guó)商務(wù)廣告協(xié)會(huì)
Name in English: China Advertising Association of Commerce
Abbreviation: CAAC
Date of foundation: August 21^st, 1981
Original Name: China Advertising Association of Foreign Economy and Trade
Function: to carry on cultural classics, to create brand value, to help increase consumption, to communicate commonweal and charity
 
 
發(fā)展歷史
The History
 
1981 – 1993

1979年，伴隨著改革開放的春風(fēng)，中國(guó)當(dāng)代廣告業(yè)迅速興起，中國(guó)對(duì)外貿(mào)易廣告首當(dāng)其沖。我國(guó)投入出口商品廣告宣傳費(fèi)十年間增長(zhǎng)了十多倍；有外貿(mào)廣告經(jīng)營(yíng)權(quán)的廣告公司也從僅有1家發(fā)展到近50家。在這種大背景下，中國(guó)第一個(gè)全國(guó)性廣告行業(yè)組織 --- 中國(guó)對(duì)外貿(mào)易廣告協(xié)會(huì)（簡(jiǎn)稱外廣協(xié)，今中國(guó)商務(wù)廣告協(xié)會(huì)）誕生。這一時(shí)期，外廣協(xié)的主要任務(wù)是服務(wù)于出口貿(mào)易，推動(dòng)生產(chǎn)，加強(qiáng)商品的對(duì)外廣告宣傳，并為此不斷加強(qiáng)理論和實(shí)務(wù)建設(shè)。這期間，為了讓世界經(jīng)濟(jì)貿(mào)易界、廣告界了解中國(guó)，讓中國(guó)了解世界，發(fā)揮廣告在促進(jìn)經(jīng)濟(jì)發(fā)展中的作用，外廣協(xié)與英國(guó)《南方》雜志于1987年6月16-20日在北京人民大會(huì)堂共同舉辦了“第三世界廣告大會(huì)”，這是中外廣告人共同譜寫的重要?dú)v史事件，大會(huì)受到國(guó)內(nèi)外各界的廣泛關(guān)注，中國(guó)國(guó)家主席李先念接見了全體中外代表。
Starting from the year of 1979, the China contemporary advertising industry grew up rapidly with the reform and opening of the China market. The advertising growth of China foreign trade boomed up out of the norm. During these 10 years, the advertising cost China spent on its export commodities increased by ten times than that of the previous 10 years. The number of agencies qualified to do advertising for foreign trade also increased from 1 to nearly 50. Under this kind of circumstances, the former entity of today’s China Advertising Association of Commerce, China Advertising Association of Foreign Economy and Trade was born as the first national association of advertising industry. In this stage, the main task for the Association was to serve the trade of export, to help increase production and to enhance the advertising for export goods and meanwhile, to continuously build up and consolidate the advertising industry from both theoretical and practical aspects. During this period of time, in order to make China known in the global circle of economy, trade and advertising, and to have China get to know the world, moreover, to strengthen the advertising role in the economy development, CAAFT jointly held the Third World Advertising Congress together with South Magazine at the Great Hall of People in June 16 - 20, 1987 in Beijing. This was an important historical event made by the Chinese and the world advertising men. The congress attracted vast attention of its peer from both domestic and worldwide. Li Xiannian, the Chairman of the People’s Republic of China, received all delegates from both domestic and abroad.
 
1994 – 2004
 
這期間，中國(guó)廣告業(yè)進(jìn)入穩(wěn)步發(fā)展期。中國(guó)的《廣告法》正式實(shí)施，企業(yè)的市場(chǎng)營(yíng)銷，消費(fèi)者的品牌意識(shí)逐步被認(rèn)知，廣告創(chuàng)作與傳播走向興旺和成熟，外資開始大步進(jìn)入中國(guó)。1994年外廣協(xié)首創(chuàng)舉辦了“國(guó)際廣告新媒體、新技術(shù)、新設(shè)備、新材料展”；1995年與中國(guó)傳媒大學(xué)（北京廣播學(xué)院）聯(lián)合推出第一部有關(guān)城市消費(fèi)者行為和生活形態(tài)的年鑒《1995IMI消費(fèi)者行為和形態(tài)年鑒》；1996年首次引進(jìn)“廣告饕餮之夜”；1997年買斷美國(guó)《廣告時(shí)代》中國(guó)版權(quán)；2004年與中國(guó)傳媒大學(xué)（北京廣播學(xué)院）、IAI國(guó)際廣告研究所共同編撰出版中英文版文獻(xiàn)史書《中國(guó)廣告猛進(jìn)史1979-2003年》和《中國(guó)營(yíng)銷25年》。
In this decade, China advertising industry entered the stage of stable development. The Advertising Law was officially put into effect. Local enterprises and consumers obtained more marketing sense and brand perceptions. The creativity and communication of advertising moved towards thriving and matured. Foreign investments into China market began to speed up. In 1994, CAAFT initially held the exhibition on New Media, New Technology, New Equipment and New Materials of International Advertising. In 1995, together with the Communication University of China (previously named Beijing Broadcasting Institute), CAAFT released the first yearbook on the urban consumer behavior and life style which is named “1995 IMI Yearbook on Consumer Behavior and Lifestyle”. In 1996, CAAFT introduced “The Night of The Ad Eaters” for the first time. In 1997, CAAFT bought out the exclusive right of “Adverting Age” to China. In 2004, jointly with the Communication University of China (Beijing Broadcasting Institute) and IAI (International Adverting Institute), CAAFT edited and published the historical literature “The Accelerated Growth of China Advertising History 1979 – 2003” and “The China Marketing in 25 Years” in both Chinese and English versions.
 
2005 – 2015
 
隨著國(guó)家政府機(jī)構(gòu)改革，經(jīng)商務(wù)部和民政部批準(zhǔn)，外廣協(xié)更名為中國(guó)商務(wù)廣告協(xié)會(huì)。這一時(shí)期的主要工作是圍繞商務(wù)部和企業(yè)品牌建設(shè)。2005年12月在商務(wù)部支持下，商廣協(xié)主導(dǎo)下和業(yè)界有影響力的人士積極努力下，由“一流服務(wù)，一流創(chuàng)新，一流實(shí)力，一流誠(chéng)信”的合資、獨(dú)資及中國(guó)本土綜合性廣告公司為主成立了行業(yè)高端組織----中國(guó)商務(wù)廣告協(xié)會(huì)綜合代理專業(yè)委員會(huì)（簡(jiǎn)稱中國(guó)4A）。中國(guó)4A是商廣協(xié)首個(gè)分支機(jī)構(gòu)，其宗旨是提升整體中國(guó)廣告行業(yè)的地位和社會(huì)形象，為中國(guó)廣告業(yè)培養(yǎng)人才，并樹立專業(yè)作業(yè)規(guī)范和行業(yè)自律，促進(jìn)中國(guó)經(jīng)濟(jì)的發(fā)展。
With the restructuring of governmental organizations, CAAFT changed its name into China Advertising Association of Commerce under the approval of the Ministry of Commerce and the Ministry of Civil Affairs. Its business focus during these years was to assist the MOC and help the local enterprise on brand building. In December 2005, supported by MOC and driven by CAAC, also with the active effort by the affluent in the industry, The Association of Accredited Advertising Agencies of China (China 4A) was born as the high end industrial organization. It was composed of the joint venture agencies, foreign agencies and local comprehensive ad agencies who believe in “First class of service, First class of innovation, First class of capability, First class of credit”. China 4A is the first subordinate branch of CAAC. It lives to raise up the position and improve the public image of the entire China advertising industry. Secondly, it lives to bring up advertising talents for the field. Thirdly, it lives to standardize the industrial practice and strengthen self-discipline. Finally, it lives to enhance the economy development. 
 
 
宗旨和任務(wù)
The Mission
 
遵守國(guó)家的法律、法規(guī)、政策和社會(huì)公德，制定行業(yè)規(guī)范，加強(qiáng)行業(yè)自律；堅(jiān)持走專業(yè)、精英和國(guó)際視野的路線，提高行業(yè)的整體文化修養(yǎng)和專業(yè)服務(wù)水平，樹立廣告行業(yè)良好的社會(huì)形象；搭建行業(yè)的學(xué)習(xí)、溝通、交流、互助的平臺(tái)，推動(dòng)中國(guó)廣告行業(yè)的發(fā)展，促進(jìn)并提高廣告行業(yè)在國(guó)家發(fā)展戰(zhàn)略中的地位和影響力；認(rèn)真聽取會(huì)員的意見和建議，代表和維護(hù)會(huì)員的正當(dāng)權(quán)益。立足傳承文化經(jīng)典，締造品牌價(jià)值，推動(dòng)消費(fèi)繁榮，傳播善行公益。積極主辦開展與組織國(guó)內(nèi)和國(guó)際之間有關(guān)文化、品牌、廣告、營(yíng)銷等理論與實(shí)踐研究、交流與培訓(xùn)項(xiàng)目，展覽與展示活動(dòng)，推廣新思想、新經(jīng)驗(yàn)、新技術(shù)，倡導(dǎo)自主創(chuàng)新，完善行業(yè)自律。
The mission given to CAAC is stated as: to abide by the law, regulations, policies and social morality, to define and standardize industry practice and to strengthen self-discipline, to stick on profession, elite and global vision in its positioning, to upgrade the level of cultural cultivation and expertise service of the entire field, to establish a good social image of the ad industry, to set up a platform of learning, communication and mutual assistance, to push forward the China advertising industry, to improve and lift up the position and influence of the ad industry in the national development strategies, to hear the members, to represent and protect the members’ due rights and interests, to carry on cultural classics, to create brand value, to help increase consumption, to communicate commonweal and charity, to be active in organizing and hosting local and international activities on cultural, branding, advertising and marketing in various kinds such as theoretical and practical study, exchange and training programs, exhibitions and displays, to promote and share new ideas, experiences and new techniques, to advocate independent innovation and to optimize the self-discipline of the industry. 
 
 
展望未來
The Future
 
按照《行業(yè)協(xié)會(huì)商會(huì)與行政機(jī)構(gòu)脫鉤總體方案》的要求，中國(guó)商務(wù)廣告協(xié)會(huì)將逐步成為依法設(shè)立、自主辦會(huì)、服務(wù)為本、治理規(guī)范、行為自律的全國(guó)性社團(tuán)組織。創(chuàng)新協(xié)會(huì)的管理體制和運(yùn)行機(jī)制，激發(fā)內(nèi)在活力和發(fā)展動(dòng)力，提升行業(yè)服務(wù)功能，充分發(fā)揮協(xié)會(huì)在經(jīng)濟(jì)發(fā)展新常態(tài)中的獨(dú)特優(yōu)勢(shì)和應(yīng)有作用。
To abide by “The master plan for disconnecting the industry association and chamber of commerce from the administrative organ”, CAAC will gradually transform to a national association that is legally established, self-dependent, service driven, properly managed and self-disciplined. CAAC will bring in new practice in its management and operations, stimulate the inner vigor and motive to move forward, upgrade its service function for the industry and give full play to its unique strength and due function in the new state of the economy development.
 
 
組織機(jī)構(gòu)
The Organization
 
中國(guó)商務(wù)廣告協(xié)會(huì)第十屆理事會(huì)
The 10th Council of CAAC
 
會(huì)長(zhǎng)：李西沙
副會(huì)長(zhǎng)：丁俊杰、宋秩銘、胡紀(jì)平、高峻、莫康孫、劉矜蘭、王啟民、朱明虬、陳鈿隆、鄭以萍、李黎、
曾懌、毛宇輝、江有歸、黃小川、杜立
顧問：劉保孚、劉立賓
副會(huì)長(zhǎng)兼秘書長(zhǎng)：王欣
副秘書長(zhǎng)：勞博、劉陽、陳徐彬
President: Li Xisha
Vice President: Ding Junjie, TB Song, Hu Jiping, Gao Jun, Tomaz Mok, Liu Jinlan, Wang Qimin, Zhu Mingqiu,
Chen Dianlong, Sheena Jeng, Lily Li, Helena Cui, Mao Yuhui, Jiang Yougui, Huang Xiaochuan, Du Li
Advisor: Liu Baofu, Liu Libin
Vice President&Secretary-General: Wang Xin
Deputy Secretary-General: Lao Bo, Liu Yang、Chen Xubin
 
二級(jí)分支機(jī)構(gòu)
Subordinate Branches
 
綜合代理專業(yè)委員會(huì)（中國(guó)4A）
數(shù)字營(yíng)銷委員會(huì)
商業(yè)創(chuàng)新委員會(huì)
內(nèi)容營(yíng)銷委員會(huì)
品牌發(fā)展戰(zhàn)略委員會(huì)
創(chuàng)意產(chǎn)業(yè)推動(dòng)委員會(huì)
教育培訓(xùn)委員會(huì)
自媒體營(yíng)銷委員會(huì)
自律委員會(huì)
法律工作委員會(huì)
IP生態(tài)商業(yè)委員會(huì)

中國(guó)廣告公益專項(xiàng)基金
 
廣告工程委員會(huì)
《國(guó)際品牌觀察》雜志社（原《國(guó)際廣告》）

IAI國(guó)際廣告研究所（IAI國(guó)際廣告獎(jiǎng)） 
BBI商務(wù)品牌戰(zhàn)略研究所
CII創(chuàng)意產(chǎn)業(yè)研究所

The Association of Accredited Advertising Agencies of China (China 4A)
Digital Marketing Committee
Business Innovation Committee
Content Marketing Committee
Brand Development Strategy Committee
Creativity Industry Committee
Education &Training Committee
We-Media Committee
Self-Discipline Committee
Legal Working Committee

China Advertising Charity Special Fund

Advertising Engineering Committee
Global Brand Insight (formerly known as International Advertising)

IAI International Advertising Institute (IAI International Ad Award)
BBI Business Brand Institute
CII Creativity Industry Institute